LET ME TELL YOU ABOUT US:
We create simple apps that return big results.
HERE IS WHAT WE NEED:
We need a logo design based on our "Own examples" mock-ups provided in this brief (these are already pretty close to what we like, we think...)
Business card, letterhead and envelope designs are required in this project but ultimately this will be rolled out to a website, email signatures, etc.,
When working with the color yellow, we need to be mindful of how this looks on different screens and also when this prints.
OUR TARGET AUDIENCE IS:
Our primary audience are paying customers of our digital services and application products, so the brand needs to be simple, but strong and memorable.
However, and just as importantly, we will also be dealing with clients at a B2B level so need an underlying and subtle level of sophistication and refinement that our clients will have the eye for and will appreciate.
Simple, but sophisticated and refined.
WE LIKE THESE EXAMPLES:
Attached (yk.png) solid, strong, but a little flat and hard edged for an application services business.
Attached (yk-3.png) softer typography, the front bars synonymous with a graph and growth.
3rd party examples:
Like the sheen and shading, not overly fat and web 2.0, more refined and sophisticated.
Like the stylised curves of the 'after' logos
DON'T like this level of beveling, too much, see point (1)
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
Yellow and black incorporated in the branding representative of "yk" or a strong rationale if otherwise.
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