LET ME TELL YOU ABOUT US:
The WPBA was created in 1976 as the first and only womens
professional billiard tour. It is a not-for-profit, member-owned
organization that hosts professional billiard tournaments featuring
top-ranked players from all over the globe. The organization has grown
from its roots as a playing tour into an International entity
involving many facets of billiards. The WPBA is dedicated to the
advancement of women players and advocates to increase players
As the premiere womens professional tour worldwide, the WPBA is home
to several universally recognized "stars", such as Allison Fisher, who
is already one of the most visible sports personalities on television,
particularly ESPN. She is considered by many sports experts and
professional players to be one of the most accomplished athletes of
all time. We have Jeanette Lee, aka "The Black Widow", who is
ubiquitous within the billiards world, with millions of fans around
the globe. Her popularity has helped spur growing interest and
participation in cue sports. We have Xiaoting Pan, who is a mega-star
and has amassed unprecedented recognition in her homeland (China) and
was honored with the opportunity to carry the Olympic torch during the
opening ceremony at the 2008 Summer Games in Beijing. We also have the
young Austrian, Jasmin Ouschan, who has quickly made her mark on the
WPBA tour as a fierce and powerful opponent. She regularly
participates in world-class, open events featuring the top male players.
HERE IS WHAT WE NEED:
With stronger, more consistent, and more accessible branding, the WPBA
will create opportunities to level the playing field with other
professional sports organizations, increase the value of exposure for
partners and sponsors, upgrade the fan experience and ensure WPBA
members receive the same opportunities and benefits as other
professional counterparts around the globe.
Our first step to improving the WPBA brand is to develop a new logo.
We need a logo that can be used on the website, in print, on
merchandise, on patches/ stickers, and any other related uses. The
logo needs to be the common thread across a wide range of media, so it
needs to be versatile and clean. While we think integrating WPBA
into the logo is important, we are not expecting it to be the
centerpiece. In other words, we are open to any design with the WPBA
This logo will appear on a variety of media so it needs to be clearly
seen and recognizable at a distance. The logo should be simple and
timeless, yet incredibly elegant and sophisticated in its design.
Finally, the logo should not be overly masculine or feminine, but
rather gender-neutral. Ideally, the logo should be able to work in
When people see the logo, they should see the logo as an extension of
the WPBA, which would be clean, strong, timeless, fluid, universal/
worldly It should articulate confidence and grace.
If you happen to preview the current website (www.wpba.com) please
don't limit your ideas to anything you see here... The intent is for
an eventual rebranding of the website and other things.
OUR TARGET AUDIENCE IS:
We want a design that is not limited to a specific target audience or
geographical region. Get creative! Billiards is an International
sport with millions of participants around the globe, and the WPBA
will soon be establishing itself in other regions. So, be sure to
research all the markets.
WE LIKE THESE DESIGNS:
Nike, Rolex, Lexus, Adidas, Jaguar, Hilton, AT&T, LPGAbasically
anything that gives us a separate icon to be used individually for
product use as well as being able to adapt it with our WPBA type in an
all inclusive logo.
WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:
The icon within the logo should portray a cutting edge sports
look thats clean and strong. We would like it to show energy,
elegance and simplicity. We would also consider the use of a
beautifully designed W to include these same concepts -
Simplicity is a must, but limit your self.
We want to shy away from any kind of stock design. Example: No
cut and paste women with cue in silhouette design or the classic
9-ball, 8-ball, cues, cue stick or rack, over use equipment related
A reference or something symbolic to playing the sport of pool in the
logo is not required, though would be considered if you can make it
happen tastefully. People have tried to use pool balls in the past
unsuccessfully, so we suggest avoiding that route.
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