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The WPBA was created in 1976 as the first and only womens

professional billiard tour. It is a not-for-profit, member-owned

organization that hosts professional billiard tournaments featuring

top-ranked players from all over the globe. The organization has grown

from its roots as a playing tour into an International entity

involving many facets of billiards. The WPBA is dedicated to the

advancement of women players and advocates to increase players

involvement worldwide.

As the premiere womens professional tour worldwide, the WPBA is home

to several universally recognized "stars", such as Allison Fisher, who

is already one of the most visible sports personalities on television,

particularly ESPN. She is considered by many sports experts and

professional players to be one of the most accomplished athletes of

all time. We have Jeanette Lee, aka "The Black Widow", who is

ubiquitous within the billiards world, with millions of fans around

the globe. Her popularity has helped spur growing interest and

participation in cue sports. We have Xiaoting Pan, who is a mega-star

and has amassed unprecedented recognition in her homeland (China) and

was honored with the opportunity to carry the Olympic torch during the

opening ceremony at the 2008 Summer Games in Beijing. We also have the

young Austrian, Jasmin Ouschan, who has quickly made her mark on the

WPBA tour as a fierce and powerful opponent. She regularly

participates in world-class, open events featuring the top male players.


With stronger, more consistent, and more accessible branding, the WPBA

will create opportunities to level the playing field with other

professional sports organizations, increase the value of exposure for

partners and sponsors, upgrade the fan experience and ensure WPBA

members receive the same opportunities and benefits as other

professional counterparts around the globe.

Our first step to improving the WPBA brand is to develop a new logo.

We need a logo that can be used on the website, in print, on

merchandise, on patches/ stickers, and any other related uses. The

logo needs to be the common thread across a wide range of media, so it

needs to be versatile and clean. While we think integrating WPBA

into the logo is important, we are not expecting it to be the

centerpiece. In other words, we are open to any design with the WPBA

integrated nicely.

This logo will appear on a variety of media so it needs to be clearly

seen and recognizable at a distance. The logo should be simple and

timeless, yet incredibly elegant and sophisticated in its design.

Finally, the logo should not be overly masculine or feminine, but

rather gender-neutral. Ideally, the logo should be able to work in

different colors.

When people see the logo, they should see the logo as an extension of

the WPBA, which would be clean, strong, timeless, fluid, universal/

worldly It should articulate confidence and grace.

If you happen to preview the current website (www.wpba.com) please

don't limit your ideas to anything you see here... The intent is for

an eventual rebranding of the website and other things.


We want a design that is not limited to a specific target audience or

geographical region. Get creative! Billiards is an International

sport with millions of participants around the globe, and the WPBA

will soon be establishing itself in other regions. So, be sure to

research all the markets.


Nike, Rolex, Lexus, Adidas, Jaguar, Hilton, AT&T, LPGAbasically

anything that gives us a separate icon to be used individually for

product use as well as being able to adapt it with our WPBA type in an

all inclusive logo.


The icon within the logo should portray a cutting edge sports

look thats clean and strong. We would like it to show energy,

elegance and simplicity. We would also consider the use of a

beautifully designed W to include these same concepts -

Simplicity is a must, but limit your self.

We want to shy away from any kind of stock design. Example: No

cut and paste women with cue in silhouette design or the classic

9-ball, 8-ball, cues, cue stick or rack, over use equipment related


A reference or something symbolic to playing the sport of pool in the

logo is not required, though would be considered if you can make it

happen tastefully. People have tried to use pool balls in the past

unsuccessfully, so we suggest avoiding that route.



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