LET ME TELL YOU ABOUT US:
Wine and Food Travel, an online magazine, is a website that shares the appreciation of life through the journey of experiencing Wine, Food and Travel. Here we share with you the stories and experiences of our day-to-day activities around the globe. Our intention is to educate, share, enjoy and bridge the gap between appreciating lifes finer things and understanding its source.
We enjoy the fruits of the earth, share how its grown and makes its way to our plate for dinner. Furthermore, we encourage our readers to enjoy the moment, travel outside of their comfort zone, and just go with the flow. Travel doesnt need to be extravagant you might be missing the best margaritas in Los Angeles located in a hole of a wall place!
WAFT also serves as an educational resource of vegetables, herbs, fruits and highlights the creative expression of artisans. We also provide local festivals and farmers markets listings to make it easier to reach out and live well. We encourage people to appreciate the simpler and finer things in life.
HERE IS WHAT WE NEED:
Our current logo is overly playful and not professional enough. When we first started, we wanted our image to feel fun, friendly and energetic. However, we've found that our advertisers aren't giving us enough respect so we want to make it a bit more sophisticated and refined.
Our current design can be seen here: http://www.wineandfoodtravel.com
We're looking for a logo, business card and letterhead design that is:
1) Marketable (people will look up to us!)
2) Professional (Advertisers will not question our credibility)
3) Fun (open to people of all ages, gender and background)
4) Energetic (not boring, dull colors)
5) Friendly (not stuffy and hoity toity)
OUR TARGET AUDIENCE IS:
Our audience are people who are interested in learning to how live better - mostly through food and wine. They want to travel, but might not have enough time for a vacation multiple times a year - but they don't mind living vicariously through our articles/stories. Our readers may not be 'Top Chef' fanatics, but understand the value of farmers markets and fresh food.
65% Women 35% Men
23-55 years old, married or single
Energetic and curious minded
Enjoy a good meal and time
Read travel magazines
Working professionals who will find time to cook up a meal of braised beef served with a glass of wine
Want to live better and are open to new food, wine & travel ideas
WE LIKE THESE EXAMPLES:
We want to be WOW'ed with designs that are creative and not stiff.
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
The logo should say 'WAFT' and 'Wine & Food Travel' in smaller type. A symbol or icon would be nice, but not mandatory.
You are encouraged to change the colors and introduce different color styles or patterns. Have fun with it! If your logo is so phenomenal and wow's the pants off us, we may redesign the website around your logo.
Don't forget: Wine & Food Travel is about enjoying the moment and appreciating the finer & simpler things in life :)
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