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1.The client completed an interactive design brief.
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2.Our über-talented designers created dozens of unique designs.
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LET ME TELL YOU ABOUT US:
Sparkling View provides professional window washing. We take great care in our work, and always make sure the customer is 100% satisified. We not only clean the glass to a streak free sparkling shine, but we also clean the window frames and sills. We go out of our way to create a positive image - we only wear polo shirts, have nice appearing clean-cut workers, have nice company vehicles, etc. While windows is what we clean, our service and image is what we sell.
HERE IS WHAT WE NEED:
We need a logo that has a modern, clean look, that over time, will be instantly recognized by customers as belonging to their window washers (even from a distance, when they can't read the words). The logo should convey the idea that our customer's windows are spotless, and that neighbors and visitors will see them sparkle and give clear reflections of the outdoors.
We will be using this logo on our shirts, business cards, letter head, invoices, truck magnets, yard signs, etc. Some of our flyers will be black and white, so the design needs to work very well when printed on white or light colored paper with a black and white laser printer.
The company name, as well as tag line should be a part of the logo.
Company name: "Sparkling View"
Tag line: "Window Washers"
OUR TARGET AUDIENCE IS:
Our primary target audience is higher-end / upscale residential homes who have lots of windows and doors, who not only appreciate the beautiy of the outdoors, but also want their house to be a showcase of their personality and lifestyle. Another, but smaller target audience would be fine dining and causual dining restaurants and other businesses who understand the importance of sparkling clean windows to attracting customers.
WE LIKE THESE DESIGNS:
We like the simple 2 color look of the window doctor image, as well as the recognizable graphic of a person washing windows. http://www.windowdoctor.com/window.htm
We like the glassy look on the sparkling client logo. http://www.sparklingclient.com/
We like the soft look of the tag line on: http://www.weddingstudiodirect.co.uk/ind...
We like the way
OK, its a wine label, but it has an elegant look, which would be appealing to upscale residential home owners. This type of "Elegance" for our business card is what we are thinking: http://www.unitedtribes.co.za/product_in...
These are just some designs that we like and that catch our eye.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Stick to a few colors. Full color logos are out since they won't work well across all the media we will be using it on.
Also, the image must work on a screen-printed t-shirt. Would be really nice if it could also work in an embroidered logo on the front of a polo shirt.
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