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Business Info

Business Name

DREXEL

What do you do?

WHOLESALE/DISTRIBUTOR OF COMMERCIAL, INDUSTRIAL, AND MEDICAL PRODUCTS.

What is the exact name you would like in your logo?

DREXEL

You'll receive designs for biz cards, letterhead and envelopes.

REQUIRED: LOGO, BUSINESS CARDS, POWER POINT BACKGROUND, EMAIL SIGNATURE DESIGN.

NOT REQUIRED: LETTERHEAD AND ENVELOPES.

Target Audience

What is your industry?

Retailing

Describe the target audience for your logo and stationery

B2B sales. Male and female representatives. Likely between the ages of 35 and 55. Living in Canada and the USA. Income ranges are significant. Could be purchasing department (average income) or owners of businesses.

What 3 things would you like to communicate to your audience through your logo and stationery?

Technologically advanced, customer service oriented, best of breed partner.

Style and Concept

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

Text only or Text & Image. I don't like image only. A few sites and logos I like include: Tumi (tumi.com), porsche, aston martin, ducati (ducati.com).

What colors do you want to see in your logo and stationery?

I am fairly flexible on the colors. Some colors that are of interest may include: black, white, grey, orange, sharp green, chocolate chip, burnt red.

What colors do you NOT want to see in your logo and stationery?

Not a big fan of: brown, purple, yellow, darker greens.

What adjectives should best describe your logo and stationery?

quality, consistency, customer focused, efficient.

Where will your logo be used (print, website, etc.)?

business cards, web, possibly an app (tablet and phone), packaging (boxes for shiping), possibly a trade show booth.

Do you have additional info or links you want to share?

I like a masculine looking logo, bold, not too artsy or flowery. Business card information should include a space for: logo, name, title, business name, address, city, province, country, postal code, email address, web site address, phone number, and toll free phone number. No need for a fax number. The card can be one or two sided.

Materials

Contract
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