What do you do?
What "lean manufacturing" has done for Toyota, we do for the healthcare industry. Lean healthcare is simply process improvement. One hospital "found" over $8 million in "wasted money" as an example.
What is the exact name you would like in your logo?
You'll receive designs for biz cards, letterhead and envelopes.
business card design is most important.
What is your industry?
Describe the target audience for your logo and stationery
Busy hospital executives (CEO, presidents, etc)...40+ affluent and well educated. Many different people wanting their time...
What 3 things would you like to communicate to your audience through your logo and stationery?
Asian inspired philosophy/approach of "kaisen" never-ending improvement
Simple (we simplify or streamline the complex)
Bold (professional, but stands out as different from the last 100 biz cards)
Style and Concept
What logo and stationery styles do you like (text only, image only, text and image, etc.)?
Text and image, but open to all ideas. I like clean logos...nothing too busy or cluttered. Text of business name needs to be legible.
What colors do you want to see in your logo and stationery?
Open to most standard colors.
What colors do you NOT want to see in your logo and stationery?
What adjectives should best describe your logo and stationery?
impressive, unique, sharp
Where will your logo be used (print, website, etc.)?
logo will be used in print and online.
Do you have additional info or links you want to share?
think "samurai warrior" (six sigma blackbelt) coming into hospital to improve workflow and work environment AND save millions of dollars...
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