• Award$450
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Business Info

Business Name

Kirsten King Photography

What do you do?

Creative and Candid, KKP is a boutique wedding photography startup. We offer a photojournalistic style sprinkled with a fine art approach of clean lines. We believe love is lovely.

Target Audience

What is your industry?

Wedding Photography

Describe your audience

Our target audience are young engaged couples (25-35), based out of New York City, and are looking for non-traditional wedding photography. They have a great appreciation for design and beauty.

Tag line ideas:

"Connoisseur of Creative and Candid" (optional in design)
"Love is Lovely" (optional in design)
"Love in the Moment" (optional in design)

Feel free to send us your feedback on which tagline you like!

What are the top 3 things you would like to communicate to your audience?

Our brand strategy is projecting an elegant, sophisticated image without being intimidating or too stuffy. Not looking for cheesy bride and groom cake toppers, hearts, or doves.

We're looking for a design easily legible and 'wedding invitation inspired' like a chandelier, damask, calligraphy, lotus or peony flower.

Since marriage is a celebratory and personal event, the logo should be warm and inviting.

Open to getting those creative juices flowing.

Logo - clean, simple, elegant

Letterhead/ Envelope - like ghosting on paper, solid color on envelope flap or inside envelope

Biz card - like rounded edges, open to vertical or horizontal

Style and Concept

What styles do you like?

Eccentric Chic, Victorian, Art Nouveau, Modern

What colors do you like or hate?

The current color palette are regal colors of blue and yellow. But also like pink, purple, brown, graphite, white,muted colors. Not a fan of pastels or neon.

Should be easy on the eye and recognizable to brand strategy.

Open to 2-3 colors.

Any other additional info? (optional)

http://www.kirstenkingphotography.com

The site is currently under construction but you can see the general art direction attempt.

See the attached files for inspiration.

Materials

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