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We wish to establish a visual identity for a new business called Museum Insights. We are a growing consulting firm that provides master planning services for museums, often as part of a team that includes exhibit designers and architects. We often use the tag line, Master Planing for Museums. Our Web site can be found at www.museuminsights.com

We need a logo (or logotype), stationery design, business cards, and a stylesheet for reports. The design approach will also be used on promotional materials, on documents we generate and deliver to clients, and on our Web site, which will also be redesigned as a future CrowdSpring project.

We are seeking a look that is crisp, refined, and professional while still being creative and slightly offbeat. Many clients will come to us through referrals, so our goal is to make an excellent second impression. Name recognition is more important than iconography so a logotype may be more appropriate than a logo.

We expect to work with a small universe of museum directors, exhibit designers, architects, and other consultants who likely know each other. We will cooperate with high-end design firms and compete with other professional planning firms. Our principals individual names will be as important as the name of the business and the letterhead should include a space for names and titles.

A small, simple graphic suggesting guidance may be appropriate (the clich is a star). We like the soft crispness of the Optima font family and the bulky gentleness of Gil Sans. To date we have used earth tones and lean towards organic designs, but are open to other choices. We really like the simplicity and power of the design approach on this site: http://www.museummarketplace.com/company...

We wish to convey the sense that museums are forward-thinking and exciting, rather than quaint and old-fashioned. We dont want to see greek temples with columns and steps, or any reference to a specific type of museum (art, science, history, etc.), no Picassos, Rembrandts, Impressionist paintings, dinosaurs or fossils.

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