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LET ME TELL YOU ABOUT US:

Westbrooke Church is a non-denominational Christian church that has been around for 40+ years. Our smallish-sized body is growing, and we've moved to a larger facility which will let us do more in our community. We're about 20 minutes south of Kansas City, in a residential suburb (Overland Park). We've got lots of people excited about what we're doing and want to spread the word. We're a solid community of believers that treats each other like family. We have a pretty broad demographic--lots of 45+ and a growing set under 35. Our youth group (high school to college) has doubled in the past year, and we're gaining some young families.

HERE IS WHAT WE NEED:

The clipart church letterhead art is tired, and we don't have a cohesive design system for signage, letterhead, business cards, etc. We're looking for a new visual identity, starting with a logo and basic stationary (letterhead, business card template), and maybe a recommendation for fonts.

OUR TARGET AUDIENCE IS:

As mentioned above, we have two significant age groups: over 45 and under 35. Our youth group has doubled in the past year or so, (high school age) and we'd love to find a logo and identity that each segment can relate to, somehow. Our community is primarily suburban families with children, in Johnson County, KS.

WE LIKE THESE DESIGNS:

We're starting from scratch here, so everything is fair game. Depending on your approach, I could see a purely graphic, standalone logo working by itself, a wordmark with a font or two recommended for collateral copy, or an identifier+wordmark approach.

In general, the use of "traditional" Christian imagery isn't something that resonates with younger audiences, but images conveying growth, plants, vines, or shapes conveying growth and/or movement would suit us.

The only specific idea that I had (and I am not the sole approver here) is something with an iconic W and some visual treatment might be interesting (vines or abstract shapes conveying growth, or something "motion-y"). Again, please don't force this if you're not feeling it, just a thought.

Fonts-a blend of traditional with modern, e.g. a very subtle serif or typeset look with generally clean lines.

Colors-We just painted about every inch of the interior of our new building with a complex, well-planned color system. I've listed the paint colors used in our building below. Don't use them all. Or do. Whatever. But if you can use one or more of these I think we'd like to keep some visual symmetry between our physical location and our virtual/public identity as so much of our identity is tied to our community spaces and events. These are based on Sherwin-Williams colors, and the values are pulled from their Web site. I've attached a PDF with these color swatches; however hex/rgb values aren't included there so I've put them below.

SWID,Name,RGB,Hex

6414,Rice Paddy,"219,216,176",#dbd8b0

6271,Expressive Plum,"108,92,100"#6c5c64

6487,Cloudburst,"97,148,155",#61949b

7521,Dormer Brown,"174,149,126"#ae957e

6486,Relecting Pool,"126,177,181"#7eb1b5

6415,Hearts of Palm,"203,199,145"#cbc791

7707,Copper Wire,"199,126,91"#c77e5b

6979,Verve Violet,"153,74,127",#994a7f

7058,Magnetic Grey,"179,183,176"#b3b7b0

6558,Plummy,"107,89,118",#6b5976

6839,Kimono Violet,"96,54,94",#60365e

WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:

Please avoid traditional, overt Christian imagery such as doves, fish, flames, thorns, thrones, Bibles, etc. A cross, well-utilized, could work and we'd like to see some designs with a cross in them, as well as some without. We're not tied to using it so if it isn't working for you don't force it; but if there's a solid interpretation using a cross we'd be interested in seeing it.

NEED TO KNOW MORE ABOUT OUR CHURCH?

We're working on a new website, which you may (or may not) want to review to get an idea of the direction we're going from a content "what we say about ourselves" perspective. Don't get tied into the look and feel of the webiste--I fully intended to redo colors/imagery to match your re-magined take on our identity. The dev site is www.westbrookechurch.org/wb2

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