LET ME TELL YOU ABOUT US:
We are a corporate video production company that produces video for DVD, the web and new media platforms. We film, edit and produce content for marketing, training, events and internal communications.
Our current logo and identity (www.seevue.tv) was designed in house when the company formed in March 2008. Since then, our client base has grown to include a number of blue chip companies and we need to develop a brand which reflects this.
The current logo says nothing about the work we do or the quality of service that we offer.
The current logo isnt flexible, as it relies on a solid light blue background.
The logo doesnt look great when its scaled smaller.
The logo isnt memorable.
The logo doesnt project a professional image.
HERE IS WHAT WE NEED:
On completion of this project, we need to be able to project a high profile, modern image, that suitably blends creativity with sophistication. Our brand must appeal to all target audiences, from visually critical creatives within integrated marketing firms to business owners and training managers who may never have used video before.
Our current image does not effectively communicate or indeed capitialise suitably on the quality of service we offer and the range of high profile clients that we have worked with. One thing that is clear is that the logo needs to be flexible enough to work in different environments and applications, including the ability for us to be able to digitally animate the logo using motion graphics.
The new website background will be a light grey, however we would like the logo to be flexible enough in that it can be set against other backgrounds or images.
In written terms, the new identity needs to communicate the following:
SIMPLE, stylish, glossy
Creative, but sophisticated
The name, seevue digital
Explore concepts of both seevuedigital as one word (maybe with seevue bolded) and as separate words
A modern, professional, crisp and clean design
Logo can be abstract and doesn't necessarily have to portray anything though a connection to sight / play / motion would be preferable.
Modern Broadcast feel
Design needs to work in mono
All objects need to be scalable from small (business cards) to company signage.
Format of files; must include vector files .eps & and layered .psd
OUR TARGET AUDIENCE IS:
WE LIKE THESE EXAMPLES:
I may supply visual stimulus throughout the project, however we are more interested to see your own initial ideas at this stage so that we have some fresh perspective.
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
Our brand name: seevue digital
Modern broadcast style font such as (but not restricted to) NeoSans.
Must fit with new website design (Screenshot attached).
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