Consulting & Professional Services
About Your Company
Valarin is a teaching and coaching/consulting company with expertise in leadership, organizational design, and human systems.
We aim to reduce the pain and increase the joy individuals feel when they work with others towards a goal. To do that, we help organizations better understand who they are and where they are trying to go so they can generate solutions and unlock opportunities that line up with their identity and purpose. We focus on ‘being’ over ‘doing’ as we work with organizations.
Our job is not to directly provide answers or specific methodologies (though we are familiar with many across Agile, Lean, and classical Project Management spaces), it is to help organizations ask better questions, collaborate more effectively, and focus on value. Some of this is through us asking questions, and some of it is through education via training leaders or entire organizations on how humans work and related topics.
There are timeless truths that guide human collaboration, and internalizing those truths and exploring what you value as an organization is a first step towards processes and products that fit with who you are and what you want to achieve. We place a strong emphasis on leadership (not necessarily authority or title) as a core component of creating incentives and driving healthy behaviors. Understand yourself, as either an individual or organization, and you will reach more meaningful outcomes with less meaningless work.
Our target audience is organizations (of any size) interested in positive change, improving leadership, and the practical application of values and principles that guide human interaction.
Screen / Digital
Preferred Logo Style
Colors to Explore
Top 3 Things
Timeless, Trustworthy, Wisdom
Number of Sides
Standard U.S. Canada (3.5" x 2")
Logo, Name, Title, Phone, Email
The name "Valarin" comes from Tolkien, it is the language of the Valar, god-like guardians of Middle Earth. We like that because it has a timelessness, a sense of ancient truth, and the language is also written in a beautiful and flowing script. The idea of elvish (specifically Tolkien-esque) concepts and shape language being part of the logo or 'font' is appealing. See the artwork of Alan Lee or "The Lord of the Rings" movies.
Our other primary inspiration for the colors and visual style is Roman history. We are both fans of roman history, and the black/red/rust/gold/silver/etc. color scheme and roman shape language is also appealing.
Both Roman history and Tolkien's Elves have a military armor style that is also resonant and could be integrated.
We tend towards wanting a lighter (gold/silver/artist's choice) text/logo on a darker background of black/brown/dark green/dark red/etc. We're open to either, but both of us lean towards light on dark rather than dark on light.