• Award$500
  • Entries271
  • Creatives55

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Creative Brief

Who are you?

We are a newly formed group of young Architects and Urban Planners with a focus on sustainable design, urban planning and real estate development consulting. We work in the urban environment and offer creative solutions for developers and clients with an interest in sustainable land use planning, architecture and master planning. We have a portfolio of LEED certified (Leadership in Energy and Environmental Design) projects and offer services to register projects with the US Green Building Council for certification.

What do you need?

We need a graphic identity for this new group of architects and planners (logo, stationary, business card design). We like the techno-geek or futuristic style as we are driven by research and technology in addition to social sciences of planning. We would like to focus on a strong typeface for UrbanX perhaps slightly fading typeface for Studio. We may or may not need a by-line for 'Architecture, Planning & Sustainable Development'
"Green" design and sustainable design is a large part of our focus.

Who Is Your Audience?

Real Estate Developers, Private clients, organizations with interest in expansion or new development projects focusing on green design.

We want to show our experience and expertise dealing with urban planning, large scale development and "green" design consulting in the urban environment. We want out identity to be strong and gritty, urban, and sustainable "green".

We want to entirely AVOID the whole leaf, tree, cliched references to "green" design. We are more interested in typeface, color and strong graphic representation and not necessarily interested in creating iconography.

One thought was to use the 'X' as 2 arrows coming together to show the intersection of smart real estate development / planning and "green" design principles.

Requirements

We Like These Examples

Check out the website for UrbanLab (similar to us) - we love their webiste and the slightly techno-geek futuristic typeface. We imagine ourselves also as a 'lab' of sorts in the urban environment.

We Absolutely Must Have

Stong, young and hip logo that is not tied to convention. Each business card could be various stong colors. We are not interested in traditional looking business cards or identity.

Materials

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