• Award$750
  • Entries218
  • Creatives35



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Business Info

Business Name

Hewsons Executive Coaching

What do you do?

We coach executives and senior managers in companies to communicate and lead effectively and produce outstanding results through collaboration.

What is the exact name you would like in your logo?

Hewsons Executive Coaching

What pieces of stationery do you need designed (biz cards, letterhead, etc.)?

Biz cards, letterhead, email headers and e-newsletters

Target Audience

What is your industry?

Executive Coaching and Training Industry

Describe the target audience for your logo and stationery

Senior managers, executives and CEO's in medium to large organisations across all industries aged between 35 and 65.

What 3 things would you like to communicate to your audience through your logo and stationery?

1. Needs to communicate as 'unrivalled' in the executive coaching marketplace.
2. Needs to reflect that we are of 2010 and beyond as well as discreet and trustworthy.
3. Our work is about communication, inclusion and collaboration (as opposed to domination and control).

Style and Concept

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

Text and Image

What colors do you want to see in your logo and stationery?

We are open to each designer's interpretation of our brief.

What colors do you NOT want to see in your logo and stationery?

as above.

What adjectives should best describe your logo and stationery?

Unrivalled, inspirational

Where will your logo be used (print, website, etc.)?

website, business cards, brochures, stationery, email headers

Do you have additional info or links you want to share?

The logo needs to be something that resonates emotionally for people and not just some abstract form. That could be done through shape and/or colour, eg. there should be no harsh corners or edges. The work we do connects deeply with people's spirit and allows them to fully express themselves in life, so the 'look' needs to embody that without being 'new-agey'.



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