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Business Info

Business Name

TRUmatch.

What do you do?

We are a matchmaking firm but were not going to compete in the online dating space. Instead, we are going to create a new space that will be called modern matchmaking. The process will be online and will still involve meeting with individual clients and providing personalized introductions. However, whats new is that we are going to define our market position between an online dating network like match.com and a traditional matchmaker. We'll charge $98 per month, will provide one quality date per month and we'll have met both sides of a prospective date prior to making an introduction. Additionally, we'll provide education and coaching (for an additional fee) designed to help individuals break the pattern that has caused them to remain single.

What is the exact name you would like in your logo?

TRU Match. We're open to designs written as: TRU Match or TRU match or TRUmatch Our Tagline is: Change Your Possibilities (we want this to be part of the logo)

You'll receive designs for biz cards, letterhead and envelopes.

Fantastic! However, we're mostly interested in the logo. :)

Target Audience

What is your industry?

We are an innovative Matchmaking Firm

Describe the target audience for your logo and stationery

Target audience is men and women between the ages of 35 and 55 although we currently have clients outside this range.

What 3 things would you like to communicate to your audience through your logo and stationery?

Our company is progressive and hip...the logo should convey this while remaining clean and chic. . We are a women-owned business but a large portion of our clientele are men. Think more fashion/chic not high tech business/corporate.

Style and Concept

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

Both Image and Text. We would like some sort of recognizable icon. Our Tagline is: Change Your Possibilities and we would like this Tagline included in the logo.

What colors do you want to see in your logo and stationery?

Our colors have been black, grey, white and aqua (existing web site www.mytrumatch.com) ...and we do still like those colors however, we are open to other options as well.

What colors do you NOT want to see in your logo and stationery?

Since brand is not really corporate, we do not see Navy Blue as being an option (however, never say never)

What adjectives should best describe your logo and stationery?

Chic, crisp, contemporary and playful.

Where will your logo be used (print, website, etc.)?

All of the above.

Do you have additional info or links you want to share?

Our current web site containing our current logo is located at www.mytrumatch.com.

Materials

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