LET ME TELL YOU ABOUT US:
Trendstream is newly launched global technology trends consultancy that runs world-wide market research projects to measure the impact of the web, mobile and communications technology.
The reseach, analysis and reports focus on consumer behaviour, media consumption and attitudes towards content, information and marketing communications.
Trendstream will also offer strategic services in this area and launch a number of web sites aimed at an advertising and marketing audience. If this logo design is successful there will certainly be more work to follow, in terms of creating identity, report templates and brochures for additional Trendstream products.
HERE IS WHAT WE NEED:
Trendstream needs a logo which will convey the idea of being at the leading edge of thinking, technology driven and future proof. It must also be corporate, established and convey trust.
There will be a number of sub branded products that will be produced by Trendstream, so the main overarching logo should not dominating. It will be used on websites, printed literature, PowerPoint and business cards.
The PPT template should incorporate the logo and it be should be an integral part of the design. It must also have predominately white space to allow the clear presentation of data and analysis as well as have a way to indicate sections and clearly mark headers.
The PPT can come once the logo is agreed.
OUR TARGET AUDIENCE IS:
Advertising agencies, Media agencies, PR agencies, Marketers, Consultants, Analysts, Web companies, media owners
WE LIKE THESE DESIGNS:
Modern, clean fonts - Arial, Helvetica etc
We are open to whether it incoporates colour like these examples, which we like or be two tone:
We love the the global expansion set of logos or the Amoeba ones in this set of examples below:
It can also work around a number of imagery / icon / design elements:
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
It needs to work on dark grey / black and white backgrounds
It should incorporate somekind of icon and design. Not just text
No Times New Roman, fades, no pictures or drop shadows. It should avoid any stereotyped Web 2.0 look
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