Top Floor Zambia
What do you do?
We will be creating a premier corporate training center that will enable Zambian corporations, NGOs and Government employees to have an in-country option to receive high-level technical and business training in a new, cutting edge facility in the most prominent office space in Zambia.
What is the exact name you would like in your logo?
You'll receive designs for biz cards, letterhead and envelopes.
We may be interested in follow-on design work regarding a website, training pads of note-paper, signage, etc.
What is your industry?
Describe the target audience for your logo and stationery
The target audience for our logo and stationary are up-and-coming Zambians. Those who are in middle-management and are looking for that extra edge to be competitive in the workspace. At the same time, this will be a 'reach' brand for lower-level management.
Top Floor will be the only exclusive corporate training center in Zambia, and will only accept individuals who have scored at a certain level on their high-school 'O-levels.'
What 3 things would you like to communicate to your audience through your logo and stationery?
- Technologically cutting-edge
- Accessible to everyone, but up-market
- Training with results, high-quality
Style and Concept
What logo and stationery styles do you like (text only, image only, text and image, etc.)?
The up-market space in Zambia has two different looks. One is techie steel and glass, the other burgundy and teak. We seek to be more steel and glass cutting-edge technology.
We're looking for more text than logo, but are flexible depending on design.
What colors do you want to see in your logo and stationery?
Blue, Gray, but flexible anything that looks cutting-edge. Maybe with a red or orange accent... but again flexible to the vision of the creative
What colors do you NOT want to see in your logo and stationery?
nothing silver or gold or rich-looking
What adjectives should best describe your logo and stationery?
Crisp, sharp, concise, clean, simple
Where will your logo be used (print, website, etc.)?
Print, Website, On our building (next to a Citibank Logo), brochures, corporate sales packs, pens, pads of paper, etc.
Do you have additional info or links you want to share?
Not at this time - we are just starting this new venture.
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