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Business Info

Business Name

The Workplace

What do you do?

Executive Summary:

In the short term, there is an immediate market need to satisfy workspace demands on the individual level.
There are at least 2000 professionals in a 10 mile radius of the Dripping Springs corporate city limits seeking a well equipped location to work which can accommodate their productivity needs. This market is expected to grow 40% in the next 5 years in terms of pure population growth. As the workplace needs evolve and as awareness builds, so will the normalization of the concept ultimately resulting in a growth market without additional populus. The compounded effect of population growth, shifting norms/practices in the space within the specific demographics of the Dripping Springs ETJ is heightened opportunity equating to an additional 1000+ niche professionals within the next 3 years.
In the medium to long term, more growth potential exists in both the individual needs market as well as the flexible officing solutions for businesses.
Coworking/shared office space hybrids are relatively new and there is much room for growth in the segment. There is a long term upside in gaining competence in the business and growing the model both within the DSETJ and other similar markets where there is a disproportionate quantity and growth trend to professional, management and business services jobs. According to the Bureau of Labor Statistics, 37.8% and 34.6% of these workers are telecommuting. Likewise, the Dripping Springs ISD demographic data from 2016 shows half of the population to be working yielding ~20000+ workers in the trade area with a disproportionate amount represented in services that heavily rely on mobile workforce.
There is an additional customer base in all sizes of companies seeking to evolve their office space from a cost center to a value generator. The Workplace offers a flexible, low cost and limited commitment solution to companies enabling them to add or reduce square footage quickly and reduce real estate costs. Utilizing satellite offices and physical work formats such as The Workplace also helps with employee engagement and recruiting new talent as this is a key factor in the much desired work/life balance goal. This is critical to stay competitive in a world where virtual teams are on a path to be the norm, rather than the exception. Additionally, over 50% of the US workforce is expected to be contingent within the next 10 years increasing again the need for flexible officing solutions such as those offered by The Workplace.

Mission Statement:
Provide work facilities and work station services to telecommuters and independent professionals. Services will be agile, specific, convenient, accessible and dependable.

What is the exact name you would like in your logo?

The Workplace

What specific designs do you need?

[u'Business cards', u'Letterhead', u'Envelopes']

Target Audience

What is your industry?

Consulting and Professional Services

Describe the target audience for your logo and stationery

College educated professionals that work in business services, sales, and software and make more than $100k/yr. They work from home at least 40% of the time. Most are over the age of 35, have children and live within 10 miles of Dripping Springs, TX. 60/40 ratio liberal to conservative in this radius.

What 3 things would you like to communicate to your audience through your logo and stationery?

Competence, efficiency and professionalism

upscale casual style.

Style and Concept

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

text only...
Google
Facebook
Yeti

What colors do you want to see in your logo and stationery?

gray and orange but am open minded to green and yellow as well. looking for something that inspires clean, crisp...something that would look right at home on the side of a pen or on a golf shirt. like the idea of something that appears eco-friendly as well.

also need a monochrome version and want to consider how the company name looks in typed documents. Some kind of variation such as bolding the 'Work' in workplace or capitalizing he W and not the T or capitalizing both...perhaps no space between 'the' and 'workplace' with a capital W? The point is, its a very common phrase so there needs to be a way to differentiate The Workplace from the workplace when used in context in a plain document or other forms of print.

What colors do you NOT want to see in your logo and stationery?

most of them

What adjectives should best describe your logo and stationery?

clean, professional, friendly

Where will your logo be used (print, website, etc.)?

business cards, flyers, website, social media, email signatures, apparel and office supplies, a sign on the store front and hopefully, one day, a big van

Do you have additional info or links you want to share?

nope

Materials

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