LET ME TELL YOU ABOUT US:
This logo and corporate identity package (logo, letterhead, business cards, envelopes, and email signature) is for The Productivity Project.
The Productivity Project is an Industrial Engineering firm that helps companies analyze, purchase and implement technology solutions.
We increase the personal and process productivity of the knowledge worker that is directly involved in the Product Development Process.
We streamline and improve company's processes with software, computer equipment, training, consulting, and support.
Our objective is to help manufactures bring innovative products to market better, faster, and cheaper.
Our online tools, ecommerce store, four step process, and highly specialized engineers with deep domain knowledge provide our clients with the most efficient process to realize value at all times and obtain the highest return on their investment.
The mission of the company is to improve Productivity to help stimulate and grow the nations economy and drive Americans Prosperity.
A more efficient Product Development process produces innovation. Innovation increases Productivity. Higher Productivity brings Prosperity. This is the reason why we want the words "Product Development - Innovation - Productivity - Prosperity" incorporated into our logo.
Our company desires to make money, but more importantly to Make a Difference.
HERE IS WHAT WE NEED:
Please see attached document "Here is What We Need".
OUR TARGET AUDIENCE IS:
Our target audience is the knowledge worker and those that manage the knowledge worker. This includes a broad demographic of men and women between the ages of 18-60. Their salaries are average or higher than the general population. They are almost all high school graduates and the majority of them have some type of secondary education trade school, community college, or university. They are very familiar with information technology and use it daily.
This will be the first time that they are introduced to our company.
WE LIKE THESE DESIGNS:
We have provided rough sketches of the layout ideas that we have though of in the attached file. (The_Productivity_Project_Logo_Sketches). Please use your talent to provide similar or original layouts, designs, colors, and fonts that you believe is best to portray the message and impression we desire.
As mentioned earlier, the color of the coin will be a dull gold, bronze, or brass. The colors in the logo should be patriotic (reds, blues, golds, black, white, etc.). There are some sample colors in the attached file color_samples.jpeg.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
We absolutely must have:
1. The circular coin part of the logo,
2. The words The Productivity Project.
3. It should be easily recognized even if it is scaled down very small.
4. The word Project should be interchangeable with other words.
5. The coin part of the logo should show great detail at actual size (1.625inch diameter (40mm))
We could be using the design of the coin to produce an actual coinWe will make sure the
winner gets one ;-)
We don't want to see:
1. Flashy, loud, or techy designs.
2. Glossy, shiny or button appearances should be avoided.
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