LET ME TELL YOU ABOUT US:
The client is a new technology consulting firm named "Lantern Three" (this can be written as LanternThree in the logo if you wish.) The name is a reference to the fact that the people who work for the company are experts in seeing all sides of the problem (to illuminate an object fully you need at least three light sources.) Unlike other firms that tend to come in when a specific problem has been identified and a course of action already been determined, Lantern Three is best suited to situations where multiple technical areas are in play and the solution (and problem) is not fully understood.
To start, the organization will have fewer than ten employees, but each is a recognized all-star in their specialty technology area.
The tentative tagline for the organization is "SEE IT. SOLVE IT." but this does not need to be worked into the logo.
HERE IS WHAT WE NEED:
The logo can be anything, but be sure to check the "we like these designs" section for guidance on style. A few directions we are interested in seeing:
1) One or more lanterns - though not necessarily focused on the lantern itself. What makes a lantern powerful isn't the container, but the light it shines. How you convey that is up to you. We are pretty sure we don't want to see ornate details of an old lamp.
2) A representation of the light from a lantern, but perhaps not showing the lantern itself. We like the concept, but aren't sure that it can be executed.
3) A logo that appears lit from behind, perhaps casting a shadow towards the viewer (or to one side.) Given the styles that are appropriate for the client this may be difficult to pull off since gradients are off limits. The idea would be that the lantern(s) aren't visible, but the effects of the lanterns are. The object in front of the lantern(s) could be a person working, or some figurative representation of the outcome of a successful consulting project.
* Favicon (16x16)
The logo should work on both light and dark backgrounds. If there is a distinct graphic component to the logo we would like that to be delivered both integrated and independently.
* Letterhead (high quality - full bleed with printer's marks)
* #10 Envelope
* Business Card
Typography - Please identify all fonts used and where we can purchase rights if applicable
Paper - If you recommend a particular manufacturer or color please indicate in your submission and use the appropriate color there.
File types - We will need the usual, ideally in Illustrator for the logo and InDesign for the stationery. Minimally we will need the final files in vector.
OUR TARGET AUDIENCE IS:
Senior executives at major corporations and government institutions. The buyers are predominantly senior IT professionals or their financial counterparts. As such the identity should convey solidity, respectfulness, permanence and the like. These are not people who appreciate edgy, generally speaking.
WE LIKE THESE DESIGNS:
Anything by this guy: http://www.michaelschwab.com/portfolio/l...
The logo should convey a sense of history, character, and trust. Even though the organization has not been around for a long time, our experts have a lifetime of wisdom. While we don't want you to directly copy the designs here, we think that the essence he communicates with his designs are spot on with what we are looking for. Almost a throwback to a 'better time.'
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
DO NOT SUBMIT WEB 2.0 DESIGNS. No gradients. No swooshes. No mirror effects. No "buttonizing." No chrome.
We don't need timeless, but would like to see designs that can't be pegged to the current century - or even the 1990s, really.
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