• Award$300
  • Entries50
  • Creatives15

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Creative Brief

Who are you?

Consultancy providing learning, development and training in the corporate organizational development space. Training focus: leadership skills, sales, marketing.
Approach: workshops comprise one part theatre, one part Harvard Business School case-study approach, one part skills-based learning. Self discovery, motivation, skills acquisition, simulation practice. Blended learning solutions include computer-based simulations, mentoring, collaboration environments.

What do you need?

A logo that could go on the front of the business card and beyond (current place-holder website: www.thelearningalchemist.com -- image is not successful; a bit too slovenly, this alchemist). Purpose of this project is to have a successful logo.Current business card design: b on w card, copper plate, with youthful portrait of "Noted Genius and Alchemist" Sir Isaac Newton on the back. Title: Lead Magician. Current tagline: "Transforming training content into gold" (see attached file)

Who Is Your Audience?

Learning organizations focussing on leadership training within corporations and companies that have existing contracts with them. I want decision makers with organizational development & training dollars to feel that The Learning Alchemist is a serious outfit that possesses that extra special something that will make all the difference.

Requirements

We Like These Examples

The sorcerer's apprentice hat from Disney's Fantasia is obvious, but not serious enough. Magic wand with attitude might work. Magic hat, not so much. Something fresh, please.

We Absolutely Must Have

A logo that conveys wisdom and joy. A design that inspires.

Materials

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