LET ME TELL YOU ABOUT US:
GrowthPoint is a strategy and revenue development consultancy that specializes in placing team members into executive positions within the client organization to implement the strategy and drive the course of change within the business. GrowthPoint also acquires under-performing and mismanaged businesses to "fix and flip" the organization.
Our brand essence is summed in these words:
Passion for everything we do.
Results oriented .
HERE IS WHAT WE NEED:
The logo designed will appear on business cards, stationary, our web site and potentially marketing communications material.
We would also like to have business card and stationary design incorporated into the submission. Choice of fonts and colors must align with our brand essence and must embody these characteristics:
Does exactly what it says it will do.
Executes on service and product delivery flawlessly.
Takes care of our acquisitions as if our very lives depend upon it.
Does everything in alignment with the Vision, Mission and Values of the company.
Cares passionately about our People and our Partners.
Builds outstanding Shareholder wealth.
OUR TARGET AUDIENCE IS:
Our audience is typically businesses that are between $10 million & $20 million in revenue, under-performing or mismanaged, usually being led by the Founder(s) that are finding it a struggle to move the business beyond where they have built it up to. Our key decision making clients are both male and female, 35 to 50 years old, educated and enlightened to the fact that they need help to move their business forward.
We are better than competitors because of our focus on execution and getting things done through becoming "part of our client's business" and leading them through the change. Other competitors usually only tell clients what they need to do not actually 'roll up their sleeves' and do the work.
WE LIKE THESE EXAMPLES:
Most work by "Entz" http://www.crowdspring.com/user/entz/awa...
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
The company name must appear in the design like this: GrowthPoint
We are open to all fonts (except 'serif' style fonts) so long as they are clean and professional. We are open to the use of colors so long as they depict our brand essence and characteristics.
We are open to the creation of a 'Word Mark' only or a combination of word mart and logo.
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