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LET ME TELL YOU ABOUT US:

We are a company working in the racehorse industry. We will be introducing a cutting edge genetic test to help horse owners better manage their individual horses by identifying as early as possible those horses that have virtually no chance of winning the best races in the country. The parent company has been in the Thoroughbred racehorse business for 30 years and has developed various technologies to help owners manage their horses and improve the quality of the horses they breed and race. The genetic test can be applied much earlier in the horses life than the other tests and can immediately save an owner money by identifying those horses to cull from their breeding and racing groups.

HERE IS WHAT WE NEED:

We need a logo that can be used in print materials and on our website. Depending on the popularity of the test, the logo would potentially be used on clothing and for promotional goods.

OUR TARGET AUDIENCE IS:

Our audience is racehorse owners. We are currently in the Thoroughbred business but will be expanding into other racehorse breeds such as Standardbreds and Quarter Horses with a potential expansion into other performance sports such as show jumping.

Currently, our audience is the 50-60 year old white male that owns, breeds, or races his horses. We are hoping to appeal to the next generation because they will be more familiar with technology and its widespread application to various types of athletic performance in different animals and humans.

WE LIKE THESE EXAMPLES:

We are open to all suggestions.

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

None

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