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LET ME TELL YOU ABOUT US:

We are a small bakery in Europe and starting to sell cupcakes

HERE IS WHAT WE NEED:

Were looking for an overall look for our cupcake company. Meaning: businesscard design; cupcake illustrated icons and graphics; Logo for company name The Cupcake Factory

OUR TARGET AUDIENCE IS:

Our audience is 20-60 year olds and people who enjoy eating an occasional cupcakes.

Also businesses and weddings are our customers.

WE LIKE THESE EXAMPLES:

http://cupcakesonline.com/ (we like the colors and the styles and illustrations and icons)

http://www.magnoliabakery.com/ (the old fashioned look)

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

Were thinking of an old-fashioned steaming factory illustration. But were quite open for other ideas as well. Maybe steam shaped like a cupcake coming out of the pipe It has to give the 50s feel to it. Cosy, homey, warm, sparkley

For example it can also be a cute illustrated cupcake with a factory shape around it.

Colours: everything will be pastel baby pinks, violet, blue, green, yellows etc.

We like graphics of a wide range of at least 11 sorts of cupcake flavours. They can all look alike, but the different flavours must be seen in the illustrations. Illustrations are described beneath:

- Double chocolate (dark chocolate cake, dark frosting swirl and sprinkles)

- Lemon swirl ( light vanilla cake, Baby Pink frosting and lemon slice decoration)

- Red velvet (red cake, white topping, red sprinkles)

- Vanilla sky (light vanilla cake, soft lilac topping, miscellaneous decoration)

- Carrot Cupcake (light vanilla cake with white topping and carrot decoration)

- Strawberry Dreamz (vanilla cake & baby pink topping)

- Choconilla (dark cake, creamy white topping, choco sprinkles)

- Hawaii: Light cake and fluffy baby blue topping; coconut sprinkles)

- Monkey Business : (dark chocolate cake with soft yellow banana topping & banana decoration)

- Creamy Cappuccino: ( Mocha cake and Mocha topping; choco sprinkles)

- The Razzie: (Vanilla Cake with deep red topping; raspberry decoration)

Each flavour can have a funny decoration which embodies the flavour itself we leave that up to you.

Accompanying the illustrations must be a 50s creamy / swirley font, bold and cosy.

This entire assignment has to represent cuteness, cosiness, warmth. The good old days.

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