LET ME TELL YOU ABOUT US:
Cloudburst Mobile is a mobile services company, specializing in 3 key areas:
1) Mobile Application Development for enterprise customers
2) Application Integration Services for enterprise customers
3) Cloud computing consulting services for enterprise customers
HERE IS WHAT WE NEED:
We need a logo. Logo will be used on website, collateral, email signatures, presentations, etc, etc. It would be great if the logo could support multiple treatments in the future for things like branded products and services. Ideas might be new service offerings like 'Cloudburst Network' or new product offerings like 'Lightning, by Cloudburst Mobile'.
OUR TARGET AUDIENCE IS:
The company's target audience is Global Fortune 500 enterprises.
The Logo should be professional, but engaging. We don't want the logo to be 'boring' or 'stodgy', so smart and judicious use of color would be desirable.
The logo needs to presentable / credible for our enterprise customers, but still stylized enough to be attractive and engaging.
WE LIKE THESE DESIGNS:
All things apple - so clean and iconic.
I like the look/feel of Sony's brand guidelines.
I like the new AT&T globe - it's got depth and 3 dimensionality to it. It also has a bit of movement, which is interesting and it's transparency is cool.
Clever subtleties such as the arrow in the FEDEX logo is smart (though I don't like the image itself, see point below about using company names alone as logos).
I'm hoping to see something with some interest, some perceived movement perhaps, some transparency perhaps, and some cleverness. The core images of clouds and cloudbursts should be explored.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Not a huge fan of just the name of the company as the logo. Examples are Sony, ESPN, Microsoft, etc. Much prefer icons with branded company name.
Must see some icon along with stylized text.
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