Gabriel Consulting Group
What do you do?
We are an Information Technology consulting firm that offers consulting services, industry analysis, and custom research. Our areas of focus are enterprise-level systems, High Performance Computing, analytics ("Big Data"), and virtualization.
We conduct our own research among data center employees to "take the pulse" on industry trends and issues. We find out what they really think of the major server vendors' products and services.
Our principal analyst has a featured blog section on two technology news sites.
What is the exact name you would like in your logo?
Gabriel Consulting Group
You'll receive designs for biz cards, letterhead and envelopes.
We do need business cards and letterhead. But envelopes? Not so much - our business is conducted entirely electronically.
What we really need is a template for the reports we publish: the letterhead design with page numbers and our logo at the end. Please see attached examples.
What is your industry?
Describe the target audience for your logo and stationery
Computer hardware and software vendors of all sizes, including Fortune 500 companies; any company with IT needs seeking our consulting services; technology news sites that feature our principal analyst's blogs.
What 3 things would you like to communicate to your audience through your logo and stationery?
1. Our analysis is unique, and our data is the most accurate.
2. We are forward-thinking: predicting trends, not just reporting on them.
3. Customers can rely upon our technology expertise.
Style and Concept
What logo and stationery styles do you like (text only, image only, text and image, etc.)?
Text and image both.
Century Gothic is a font we definitely like. It would be great to have something easily accessible, like a standard Word font, that we could also use in email signatures, etc.
What colors do you want to see in your logo and stationery?
We have used blue in the past, and definitely like it, but we're open to suggestion - you're creative, and we're not. Gray??
What colors do you NOT want to see in your logo and stationery?
Probably not orange or brown.
What adjectives should best describe your logo and stationery?
Clean - crisp - contemporary - technical - ahead of the curve
Where will your logo be used (print, website, etc.)?
PDF documents, print, websites
Do you have additional info or links you want to share?
Again, what we really need is a report template, so I've attached two we've used in the past. "Enterprise IT..." is an example of a custom report. "2010-11_GCG..." is what we used to release our last batch of survey data. It was helpful to use a footer that included the page, copyright, and survey title.
We're open to a variety of ideas, so I don't want to place limits or expectations. I hope this is a fun project!
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