What do you do?
We are a cultural marketing company in Brazil dedicated to art exhibitions and cultural projects.
We also run a theater which is looking for a new identity.
This theater is located in a former industrial area in Sao Paulo/Brasil, just off center, colonized mostly by italian descendants and within a university campus.
The whole area has a strong historic background but has been degraded for the last decades. Now its coming back in a slow retrofitting process but most people still avoiding the neighborhood and have a mistaken thought that it's located too far.
What is the exact name you would like in your logo?
Teatro Anhembi Morumbi
You'll receive designs for biz cards, letterhead and envelopes.
What is your industry?
Entertainment / Theater / Plays
Describe the target audience for your logo and stationery
We have a broad range of audiences, from children to elder. For now we should consider adults, mid-class, 20-50 y/o
What 3 things would you like to communicate to your audience through your logo and stationery?
1. We are new, nearly unknown, but a GREAT theater
2. We are among the biggest house in town
3. You'll be really surprised how good we are
(although located in second class neighborhood our installations are first class)
Style and Concept
What logo and stationery styles do you like (text only, image only, text and image, etc.)?
What colors do you want to see in your logo and stationery?
What colors do you NOT want to see in your logo and stationery?
What adjectives should best describe your logo and stationery?
Contemporary, artistic, with a touch of class.
Where will your logo be used (print, website, etc.)?
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