• Award$350
  • Entries39
  • Creatives17

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Creative Brief

Who are you?

TactusMD is an electronic medical record software company. The vision for creating TactusMD came from a desire to simplify the use of electronic medical record software. The founder of Tactus has attempted to emulate the simplicity and ease of use of the Apple iPhone and iPad operating system. The is that idea that doctors would be more inclined to use an elegant system built on elegant technology. The system is the TactusMD software, and the technology is the Apple iPad. TactusMD offers a unique, touch user interface.

What do you need?

We need a professional logo design, stationary, business cards, envelopes, and a powerpoint slide template.

Who Is Your Audience?

Our customers are all doctors, and they are anxious to get into the 21st century with their technology. They are looking at the Apple platform, and they want to be involved with the simple elegance that Apple provides.

Requirements

We Like These Examples

The text should be in Myriad Pro - SemiBold, which is the same font as the Apple iPad, iPod, etc. The design should be simple, and it must convey the "touch" aspect of the product. The current logo uses an opaque fingerprint to accomplish this. Tactus, in latin, means touch.

We Absolutely Must Have

Name spelled as TactusMD - we are open to different capitalizations (ie tactusMD, TACTUSmd, etc.). We like the bluish grey color, but we are not opposed to other shades. We would probably like a logo that utilizes bluish colors more than a logo that does not. We've attached the current logo for your review.

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