LET ME TELL YOU ABOUT US:
Sydney Audio Visual is a technical production company which hires, installs and operates audio visual systems (audio, lighting, screens, cameras, etc) at events such as conferences, concerts, awards nights, gala dinners, etc.
We are characterised by our expertise, our professionalism and our service - the client experience is paramount, and we have an outstanding existing reputation in our field.
We are not nerds or tech heads. We are a mature service business.
HERE IS WHAT WE NEED:
Create a logo for our new business, Sydney Audio Visual. The business is a spin off of an existing, well established company
We want the new company identity to be highly visible and highly recognisable. Whilst our existing business is a project driven business we expect the new business to be more of a commodity driven business, almost like a FMCG business.
If you're thinking Harbour Bridge or Opera House, that's fine, but abstract representations only please...
The logo should include the company name and will appear on stationery, website, vehicles, and road cases.
Given our name, Sydney Audio Visual, we expect that a lot of new business will come via search engines. As such, we imagine that the logo should be quite simple and instantly recognisable. Our ambition is to build a substantial business.
OUR TARGET AUDIENCE IS:
Our target audience is people who are looking for the best service and the best products; we want to be the market leader. demographically our audience ranges from AV industry professionals, who know their stuff, through to service staff in large corporations who are looking for the best supplier but who are usually technologically illiterate. In that sense they are looking for someone who they can trust to guide them through the project.
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