LET ME TELL YOU ABOUT US:
SuperPERX.com is an online shopping mall designed especially to provide savings, discounts and rewards to members of charities, non-profit organizations and businesses. While members save, they also provide a contribution to sponsoring organizations. Members are even rewarded when they shop at their other favorite online retailers. The site is new, currently offering only about 30,000 products through its shopping cart plus reward links to about 300 other online retailers. This number will grow to at least 500,000 products and 1000s of other online retailers by year end.
HERE IS WHAT WE NEED:
We need a compelling logo, business card layout...and while we don't need a letterhead, we do wish for an online newsletter layout. The logo will be used on our website at superperx.com and will also be used in print media. Most of our marketing is offline.
OUR TARGET AUDIENCE IS:
Members of organizations, profit and non-profit. Said another way, we serve shoppers motivated by savings and by providing income for charities of their choice. A new division of our parent company includes a scholarship program in which the proceeds will go to a specific student fund and school, instead of a charity or business. We want them to know we are a large shopping site, offering, as we grow, hundreds of thousands of products, including some services such as LifeLock. We are value priced and community focused. And due to future deployments, we want them to know we are innovative. We will be deploying our mobile site in August, and an entertainment channel for web, mobile and cable by year end.
WE LIKE THESE DESIGNS:
We generally prefer inline logos, meaning SuperPERX is one word rather than two split words. We also feel the .com is necessary as in SuperPERX.com. We have no brick and mortar store.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Previously we had a logo using the dollar sign symbol ($) in place of the S in SuperPERX. This was definitely not liked...and made us look cheap or cheesy. The products we offer are high quality and high value. Income range of our members is median to high.
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