What do you do?
Is a new platform that will give an online ID to Dutch students that they can use across different services. In addition we will provide this platform to online business concepts that target these students. By enabling the students with a safe and simple login for multiple concepts, we aim to create a generic online identity for them. Concepts we work with are for example a web-based temp agency and a web-based financial aid for students, but any online service that allows them to make money or help them in any way is welcome. Our product is about communication and collaboration. It is a new innovative web 2.0 platform to enable future disruptive business models targeting students. Initially we will focus on Dutch students only. StudID has strong social media components (think Facebook as a platform, think foursquare-like type of winks and nudges etc.).
What is the exact name you would like in your logo?
You'll receive designs for biz cards, letterhead and envelopes.
A visual identity. More in detail: we want a logo and stationary that fulfills all our needs. So we would like: a logo, business card example, a letter stationary and everything in between.
Also, if the logo is extendable into icons for a "winks & nudges" program, even better (not mandatory)
What is your industry?
communication and IT
Describe the target audience for your logo and stationery
Students that want to sign up to StudID to make more money or make their life easier and more fun.
Businesses interested in our new and advanced methods for collecting profiles and who want those profiles for their own interest. Must be open to shared risk, shared rewards models.
What 3 things would you like to communicate to your audience through your logo and stationery?
Reliable, simplicity, youth
Style and Concept
What logo and stationery styles do you like (text only, image only, text and image, etc.)?
Can be only an image, but text as well as image is good too.
What colors do you want to see in your logo and stationery?
the color scheme should be "bright and light". So, no dark colors or at least not in high amounts and white should be the main background-color.
Grey and black are offcourse allowed for contrast.
Examples: yellow (#fbb24c), orange (#f1623b), red (#ff0000), green (#82ac4a or lighter) or blue (#29A4E3).
What colors do you NOT want to see in your logo and stationery?
brown, dark colors (purple, green, blue).
What adjectives should best describe your logo and stationery?
Professional, fresh, young, cool, new, reliable, simple, clean, bright.
Where will your logo be used (print, website, etc.)?
both offline (stationary, business cards) as well as online (website and as an icon)
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