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Business Info

Business Name

Smart Comercio do Pecas Automotivas e Pneus, Ltda.

What do you do?

We are a new Brazilian e-commerce website focused on tires, car parts and car accessories.

What is the exact name you would like in your logo?

SmartPneus (pneus means tires in Portuguese!)

You'll receive designs for biz cards, letterhead and envelopes.

Black and white version needed for prints like invoices. Stationary should be accompanied by basic corporate visual identity manual, including colour palettes, typefaces, basic design instructions etc. It should be applicable for both the website and prints.

Target Audience

What is your industry?

E-Commerce company which sells car tires, car parts and accessories (tuning) also for trucks and motorbikes

Describe the target audience for your logo and stationery

Our target users are car owners and, to lesser extent, truck and motorbike owners, from 20 to 45 years old. In Brazil, cars are expensive and loved by their owners. Brazilians are used to buy tires and car parts in their trusted garages. SmartPneus will bring a innovative way for them to buy a wider variety of products online for a cheaper price, then have the service delivered efficiently.

What 3 things would you like to communicate to your audience through your logo and stationery?

- Innovative
- Efficiency
- Smartness

Style and Concept

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

- Image+text
- Max. 3 colours, better two
- We need logo versions for both light and dark backgrounds

What colors do you want to see in your logo and stationery?

open to your ideas :)

What colors do you NOT want to see in your logo and stationery?

open to your ideas :)

What adjectives should best describe your logo and stationery?

- Simple
- Bold
- Serious, but not too serious.

Where will your logo be used (print, website, etc.)?

- Website
- Emails
- Print - invoices, promotional flyers
- Packing

Do you have additional info or links you want to share?

The logo will be used for several online shops like for tires (SmartPneus - smartpneus.com.br) and for spare parts for cars (SmartAutopecas - smartautopecas.com.br or SmartGaragem - smartgaragem.com.br) as well as for tuning (SmartTuning - smarttuning.com.br)
As the Logo will be used for several web pages from the same group with the same corporate identity, we would like to see a kind of a graphic separation between the two words that contains the logo. Could be done by colour or font. The main brand is Smart with different sub-brands, as we are going to have different websites selling different kinds of car parts. For instance:
SmartPneus (pneus means tires in Portuguese)
SmartAutopeas (auto-peas means car parts in Portuguese)
SmartOficinas (oficina means garage in Portuguese)
SmartTuning (tuning means tuning in Portuguese!)

Materials

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