LET ME TELL YOU ABOUT US:
We're a startup personal and professional development company that uses sports as a metaphor to train individuals to excel through mental, emotional, and physical excellence. Our program is based on the latest scientific research on the psychology of optimal human functioning (Positive Psychology). Our initial offering will be a 3 day course that integrates our unique personal and professional development curriculum with world class golf instruction. The courses will be hosted at top resorts near major US and international cities (starting in London).
HERE IS WHAT WE NEED:
We need a strong brand identity that will be used online, in print collateral, sales materials, and ultimately with collateral used with the program. We will also use it on merchandise (golf shirts, towels, caps).
The name of the company will be the Positive Performance Institute. The brand identity should either be a typographic representation of the name, the initials, or a combination of symbol + name, or symbol + initials.
OUR TARGET AUDIENCE IS:
High level corporate executives, executives in the financial industry, HR directors, benefits administrators, and sales managers.
WE LIKE THESE DESIGNS:
We are thinking that blue or green (or a combination), but are open to different color options (red, white and blue as the company will operate in the US and UK initially.
The closest competitor to what we do is the Human Performance Institute - www.lgeperformance.com/
We like sports identities like Nike, Puma, and Addidas. Clean, powerful, and simple.
We are open to designs that include a graphic symbol in addition to the name or initials.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
All logo's should either include the name (Positive Performance Institute) or initials (PPI). We don't want effects such as reflections, etc. that won't translate well to print or use on clothing. Also - obviously, no animation :-)
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