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Business Info

Business Name

"Vanilla Development" - Here's the first line from wikipedia for 'vanilla software', the concept from which we derive our name:
"Vanilla software is computer software that is not customized from its delivered form - i.e. it is used without any customizations applied to it. Vanilla software can become a widespread de facto industry standard, widely used by businesses and individuals."

What do you do?

We create, operate, and own a wide range of IT projects under the same roof. Our projects range from old-school staple e-commerce solutions to modern iPhone apps.

What is the exact name you would like in your logo?

Vanilla Development

You'll receive designs for biz cards, letterhead and envelopes.

We would appreciate it if you could share your thoughts on of what sort of paper/card the business/letterheads should be printed on to maximize your vision of the logo in real usage.

Target Audience

What is your industry?

Information Technology

Describe the target audience for your logo and stationery

Most everyone in the IT industry, listed by meeting frequency:

- Investors, venture capitalists

- Operational / strategic partners and clients that have nothing to do with IT/programming (manufacturers, retail vendors, etc.)

- Computer science / software engineers

- Digital media / visual designers as potential hires

- Other startup founders

What 3 things would you like to communicate to your audience through your logo and stationery?

* We focus on simplicity and cleanliness in our solutions
* We see ourselves as hardcore tech-puzzle solvers
* Our solutions are comprehensive and complete

Style and Concept

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

Since we're developers at heart, we prefer text over visual elements (we prefer the command line over GUIs).

Be that as it may, there's a reason we're here asking for your help and we would like to see mostly Text + Image in your submissions.

What colors do you want to see in your logo and stationery?

Let your creative juices rain upon us.

What colors do you NOT want to see in your logo and stationery?

No such thing.

What adjectives should best describe your logo and stationery?

Digital, Simple, Hardcore-tech

Where will your logo be used (print, website, etc.)?

Letterheads for proposals, contracts, internal memos and business cards for meetings are the primary usage at this point.
Of course we have a lot of internal websites (mail, crm, billing, etc.) that we'd like to use our logo on as well.

Do you have additional info or links you want to share?

We're fans of pixelart; eboy and the likes.
We love monospaced fonts.
Don't let that guide you too much though, take it as a backup plan if you just feel like trying your luck.

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