• Award$400
  • Entries83
  • Creatives23

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Creative Brief

Who are you?

We are the world's only authoritative spam ratings agency.

We rate websites and online services based on monitoring the quality and volume of emails they send their users.

If the services meet our criterial and code of good practice they earn a Spam Free Site rating.

Companies can pay us to display Spam Free Site ratings on their own websites and registration forms as a mark of trust and authority.

Spam Ratings is an independent and important service that consumers trust and corporates respect.

What do you need?

We require two images to be created as follows:
1. A Spam Ratings logo for our business and web site that captures the essence of our rating service and Spam Free Site awards. It should also try to capture our goal of stopping spam by identifying good sites and promoting good email practice (including cutting out useless marketing and product emails). We need something that looks smart and professional - we are keen to avoid generic spam symbols (e.g. e-mails with a no entry sign on top, dustbins, etc.).

2. A Spam Free Site rating trust mark that fits with our logo and identity that is smart and professional enough for use on all types of third party websites. It is important to note that this will be used by major brands as well as small companies, typically on the registration form of their web site to show that they do not send spam, and that their users can register with confidence. As such the logo needs to be sized and designed appropriately.

The trust mark should contain the words:

Spam Free Site
Verified by Spam Ratings

It should be green in colour as we have developed a green/amber/red traffic light rating system for sites.

An example of respected trust marks include:

Verisign (www.verisign.co.uk)
Truste (www.truste.com)
McAfee (www.mcafee.com)

Once we choose the winning entry we will need the logos and trust mark's produced in different sizes (and possibly different colours) for use across our own site and other people's sites.

We also require stationery ie business cards, letter heads, envelopes created.

Who Is Your Audience?

Primarily business owners and managers - so the logo and trust mark need to be professional.

Requirements

We Like These Examples

See above

We Absolutely Must Have

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Materials

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