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LET ME TELL YOU ABOUT US:

We are a single-location doctor's office in an affluent part of town.

HERE IS WHAT WE NEED:

Simple, elegant, professional font for use in business cards, letterhead and envelopes. The font must be easy to read, and look great on heavy stock paper.

OUR TARGET AUDIENCE IS:

The audience consists of 80% women, aged 25 - 70. We want a simple, elegant, professional look which is crisp and clean. The look should convey confidence, professionalism and confidence. The target audience is seeking skin care surgery and cosmetic procedures such as Botox, laser treatments and fillers.

WE LIKE THESE DESIGNS:

See the attached .pdf file.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

No abbreviated initials!!! "STD" means 'sexually transmitted disease' in the medical field, so we can't use initials or have them stand out. Use the words "South Tampa Dermatology"

- No hard-to-read, trendy fonts of goofy pastel colors. We must have a classic, old-school design without fancy, cute, trendy nonsense.

- Nothing complex

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