LET ME TELL YOU ABOUT US:
Sormuskauppa.fi (ringshop.fi) is an up-and-coming online jewelry retail company, which specializes in edgy, minimalist, timeless and elegant black rare metal, titanium and gold rings. These rings are not just for wedding bands or valentines days, but work as unique personal accessories for all. Our rings are not about the biggest diamonds or purity of gold. It is about modern esthetics and sustainability.
We are just starting our operations and company look, and because the latter is not our core competence, we need your help.
HERE IS WHAT WE NEED:
- Appealing logo, simple, modern and cool.
- Stationary mainly targeted to our customers: letterhead, business card, promo sticker (basically everything that gets shipped to our customers)
OUR TARGET AUDIENCE IS:
Consumers with varied demographics from Finland (Scandinavia also). And when we say varied demographics, we mean pretty much everybody who:
1. Have access to the internet (quite broad)
2. Understand Finnish (little tighter focus here)
3. Would spend 100-200 or more on a ring
4. Would consider black or mixed colour ring over basic golden, steel or silver for some reason
5. Propably between 15-60 years of age
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Design must be approachable for everybody. It has to have that downplayed street credibility. So, no mushy roses, hearts or similar. Also, we do not want to scare away romantic couples looking for those personal wedding bands, nor do we want those nice tractor pulling people to feel out of place when visiting our site. I mean, who would buy a black ring? Hopefully, with the help of your design, we have to rephrase the question to who wouldnt.
Logo design must include a color palette (preference: less than or 4 colors). Color palette must be web and print friendly. The logo should work as a stand-alone item and feature (or fluently integrate with) the name sormuskauppa.fi (Finnish for ringshop.fi). Preferably, the logo should also work well with many print media backgrounds.
When posting your entry, please include the stand alone logo, the color palette, and both sides of the stationary designs (business card, letter head, promo sticker).
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