• Award$300
  • Entries43
  • Creatives11

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Business Info

Business Name

Batido LLC d/b/a Batido

What do you do?

I help businesses grow their business by solving marketing problems.

Target Audience

What is your industry?

Communications, media, marketing and advertising

Describe your audience

Agency principals. I want to reach the partners, founders and decision makers at all types of Hispanic agencies (advertising, PR firms, shopper marketing, digital, BTL). The impression I'm trying to create is that I can drive new business into their shops more effectively and consistently than their own, internal new business resources.

I'm also trying to reach marketers with the authority to assign projects to non-AOR shops. I would like for their takeaway to be that we will take care of the projects that their main agencies can't do.

What are the top 3 things you would like to communicate to your audience?

1) That we know how to develop business and will be aggressive in doing so. Most new business people at agencies don't do cold-calling or prospecting. They participate in the cattle-call pitches run by new biz consultants; tap into the client roster of their general market partner or wait for the phone to ring. I will go out and solicit for them and bring them real prospects in the categories they want to pursue. In addition, if they want, I can help them keep their own marketing efforts fresh and up-to-date.

2) Marketers have a lot of small projects that their main agencies either can't do or do well for the budget that the client has. While they also hate to admit it, many of their people don't know how to brief an agency or where to begin. That's where Batido comes in. They can tell us what they want and we will create the brief, find the resources and execute the program for them. No more figuring out if it is in scope or out. No worrying about the fee relative to the size of the project. A deep pool of creative talent so they don't have to worry about the same, stale team.

3) Simple and invigorating to work with.

Style and Concept

What styles do you like?

While I tend to prefer modern styles in everything from furniture to fashion I also enjoy retro; very specifically something traditional viewed through a modern prism. I am looking for simple, smooth, refreshing.

What colors do you like or hate?

I dislike most shades of purple. I'm also not a big fan of red.

Any other additional info? (optional)

Batido is a spanish word for milkshake or smoothie. Since I'm going to be providing a mix of different services with a specific focus on the U.S. Hispanic market I thought it would be an interesting brand. In Latino cultures we tend to prefer fruit-based shakes/smoothies over, say, chocolate and vanilla. Batido can also mean "beating the bushes"...looking for people or things -- like finding a target audience or an insight. As in the English etymology it also means literally hitting bushes so that birds/animals rush out for hunters to shoot at.

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