• Award$300
  • Entries52
  • Creatives11

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Business Info

Business Name

Positive Learning Activities for Youngsters (P.L.A.Y.)

What do you do?

P.L.A.Y. is a dayhome that incorporates a structured mixture of learning and fun. Children aged 2-4 get access to music, arts, physical activities such as yoga, as well as learning numbers, letters, the spirit of volunteering and community involvement. We appreciate that parents lose out on a large part of their children's life when they go back to work, so we want to make this as caring and engaging of an environment as possible. Parents will be updated weekly on what their child is doing.

What is the exact name you would like in your logo?

Positive Learning Activities for Youngsters (P.L.A.Y.)

You'll receive designs for biz cards, letterhead and envelopes? Do you need all of these?

The standard list of collateral is all we need.

Target Audience

What is your industry?

Dayhome, child care

Describe the target audience for your logo and stationery

Target audience is working parents of 2-4 year old children. Our children will come from average to higher than average incomes (as our rates are higher than others due to the number of extra curricular activities etc). Values would be holistic care for their children.

What 3 things would you like to communicate to your audience through your logo and stationery?

1. Professional
2. Holistic (balance between fun and learning)
3. Engagement (variety of unique activities for kids such as yoga and music lessons, parent involvement through online report of what their children are doing etc).

Style and Concept

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

We really like a 3D type image (as it is very attractive to the kids). We like the firefly on the www.mediafly.com image (3D, bright colours, engaging to kids). We also like how the firefly stand on it's own. Our name is longer, so having the image that carries the brand as well is a plus.

What colors do you want to see in your logo and stationery?

More vibrant colours as this is a dayhome for children.

What colors do you NOT want to see in your logo and stationery?

Nil.

What adjectives should best describe your logo and stationery?

Contemporary, clean, professional, engaging, catchy, fun. A way to describe our style is we are Mac users...so we lean towards Apple's design styles.

Where will your logo be used (print, website, etc.)?

We will be using this logo on a website, letterhead, envelope, business card. As well, we will be having it silkscreened on t-shirts, on a sign on the door of our house, etc.

Do you have additional info or links you want to share?

For the logo, we need your help in determining how to best utilize the full name of the business "Positive Learning Activities for Youngsters" and the short form (P.L.A.Y.). A logo incorporating both, or a logo with just PLAY and an image and another one with the full name? This is where your experience will help us out. We appreciate we are paying the low end of the bid price for this. This business is not a money maker for us, but we want to provide a top notch professional service for our customers. We will do what we can to provide any future design work to the successful designer as well as promote them on our website, etc. While we can only award one successful designer, we thank everyone who helps us in advance! You are wonderful for participating in this process.

Materials

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