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Business Info

Business Name

1 Tone

What do you do?

Soap and skincare line geared toward people who have hyperpigmentation issues; i.e. acne marks, age spots, malasma, dark elbows, dark knees, dark underarms, dark buttocks, any dark mark on the on the face and body. Our skincare line will even out ALL skin tones so that the skin is clear and "dark mark free"

What is the exact name you would like in your logo?

1 Tone

What specific designs do you need?

[u'Business cards', u'Letterhead', u'Envelopes']

Target Audience

What is your industry?

Retailing

Describe the target audience for your logo and stationery

Anyone who will purchase/buy soap or skincare products for skin hyperpigmentation; lightening of dark marks to combat uneven skin tones. People of color suffer more widely fom hyperpigmentation becauce of more melanin in the skin but all ethnicities can benefit from our skin products. Asians (koreans, philapinos, japanese, chinese) African Americans, South Asians (indians, pakistanis) Carribeans, etc all want even tone skin without worrying about the over production of melanin and 1 Tone products is the answer to those pigment issues

What 3 things would you like to communicate to your audience through your logo and stationery?

It is a product line for uneven skin tones
It is a product line for every ethnicity
Your skin will be beautiful after using it

Style and Concept

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

text and image but not alot of image...classy minimalist....high end looking

Peter Roth Thomas...I like the black and write letter writing on their labels
Hudson Made packaging

I like dark neutrals..black, silver, opal, white.....clean...non script words

What colors do you want to see in your logo and stationery?

I like dark neutrals...black, silver, opal, white.....something with a shimmer on a matte backdrop

What colors do you NOT want to see in your logo and stationery?

pastels are bright colors are a no unless it is 1 line or one curve to serve as an accent on something....

What adjectives should best describe your logo and stationery?

clean, classy, upscale, luxury, sexy

Where will your logo be used (print, website, etc.)?

print, website, ecommerce sites

Do you have additional info or links you want to share?

not really

Materials

Contract
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