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What is the exact name you would like in your logo?

SJW Company

Do you have any other info or links you want to share?

I like the logo for Smith & Wesson - www.smith-wesson.com - as an example, I do find that it isn't clear enough in creating a message for a start-up as ourselves.

What are the top 3 things you would like to communicate through your logo?

We are a professional service company and would like the logo to portray that.

What logo styles do you like (image + text, image only, text only, etc.)

I like the logo that Smith & Wesson uses as an example. Another design idea that would work would be to use the "S" as the primary letter and then nest the "J" and the "W" in the crooks of the "S". A font I like is Felix Tilting.

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