• Award$400
  • Entries93
  • Creatives35



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Business Info

Business Name

Spot On (Spot On Co is the legal name but we want to only use Spot On in the branding. - think Pepsi vs PepsiCo).

What do you do?

We help small businesses leverage social media to bring in new customers and engage with their existing customers increasing customer loyalty.

What is the exact name you would like in your logo?

Spot On

What pieces of stationery do you need designed (biz cards, letterhead, etc.)?

Business cards, letterhead

Target Audience

What is your industry?

small medium sized businesses

Describe the target audience for your logo and stationery

The target audience is a small business owner without a huge budget for social media. They are aware of social media but may or may not heavily use it. They are probably 25-50 years old and probably not highly technologically savvy. They are interested in growing their business on the cheap.

What 3 things would you like to communicate to your audience through your logo and stationery?

a customer focus
targeted marketing (hence spot on)
community or social media

Style and Concept

What colors do you want to see in your logo and stationery?

Red or orange, but mostly red

What colors do you NOT want to see in your logo and stationery?


What adjectives should best describe your logo and stationery?


Where will your logo be used (print, website, etc.)?

website, print, letterhead

Do you have additional info or links you want to share?




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