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Business Info

Business Name

For Your Guidance, shortened FYG

What do you do?

The company (sole ownership - for now ;-) ) is delivering information security consultancy.
I'm doing project and consultancy work for larger enterprises in Belgium and western Europe.
My customers need advice on protection against computer hackers, inside jobs, computer viruses but I'm doing forensics and investigatings as well when things go really wrong. Customers hire me for a specific assignment, typically for a predefined period of time. I've 10+ years of experience in the field, both from a technical point of view as well as in managerial positions.

What is the exact name you would like in your logo?

For Your Guidance

You'll receive designs for biz cards, letterhead and envelopes.

The project is for business cards logo and design, as well as templates for letterheads (A4 type - no US legal) and envelope design with a discrete black & white print.
The business cards can be in color, but the letterhead should look good as well in black & white. The envelope print must be discrete and in black & white.

Target Audience

What is your industry?

Mainly financial institutions, military and governmental bodies

Describe the target audience for your logo and stationery

The audience of the business cards is my peers within this information security industry. My customers are typically between 30 and 50, mostly male and have higher education.

What 3 things would you like to communicate to your audience through your logo and stationery?

I'm working in a business where trust and integrity are important values. My customers value my experience in the field as a subject matter expert so the business card and stationary should bring this message.

Style and Concept

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

I've no preference for the logo style, however the business card must have ample space for contact details and company name. It doesn't need to be a traditional card, for example using the front and back is fine.

The stationary heading must allow ample space for company details such as company adress, mobile number, TAX number and email details

What colors do you want to see in your logo and stationery?

You decide ;-)

What colors do you NOT want to see in your logo and stationery?

You decide ;-)

What adjectives should best describe your logo and stationery?

I'm favoring abstract & modern logo's, preferable something clean & discrete. I love typography but do not feel limited, if you have a great idea just post it and I'm committed to give feedback.

Where will your logo be used (print, website, etc.)?

Beside the business card and stationery, the logo might be used on a website. I'm interested in designers that can afterwards work on this as well

Do you have additional info or links you want to share?

No security locks or fences, you can do better than that ;-)

Why don't you have a look at the website http://www.mckinsey.com/ ? I'm not favoring the logo but the layout style is fresh and clean



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