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LET ME TELL YOU ABOUT US:

Bolster is a startup using technology and innovation to make people's lives safer and more secure. Whether at home, at work, online or on the move, we can help you bolster security and bolster safety in your life.

Bolster is the first security company to help you keep your family, friends, information and colleagues safe wherever they are.

HERE IS WHAT WE NEED:

Looking for a great logo that exemplifies Bolster's holistic approach to security. Bolster is strong, but family-friendly. Bolster is secure, but easy-to-use.

OUR TARGET AUDIENCE IS:

Our audience is our customer base (both residential and commercial) and our colleagues and vendors.

Our core message that we are trying to work with is female-friendly, family-friendly, easy-to-use, but strong, safe and secure.

We truly are different than other security companies and that should be reprsented by a logo that is very different (and better) than the competition.

WE LIKE THESE EXAMPLES:

Target (Logo and Consistency), Apple (Logo and Brand Image), Starbuck's (Logo and Brand Experience), LuLuLemon (Logo and Brand Experience)

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

Powerful, but Simple Logo that can be replicated on products, stickers, shirts, etc.

1 color (plus white or black) is ideal

No more than 2 colors (plus white or black)

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