• Award$500
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  • Creatives36

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Creative Brief

Who are you?

Swarm.id is a new product development company located in the Rocky Mountains of Colorado. We chose the name "Swarm" because of the awesome collective power of numerous small contributions and ideas, and the ever-changing and organic shapes these swarm clouds create as they move though the air.

As a business, we enable the realization of ideas and concepts. We aid in the commercialization of new and innovative products that break convention, and raise the bar in the category. We accomplish this by remaining inquisitive when we start a new project, and actively shake away any preconceived ideas and social norms that might limit our creative ideas. We seek to gain a clear and complete understanding of the opportunity landscape, and to dive into the met and unmet needs of the target consumer. Armed with this clarity and definition, we then deliver designs and documentation that smoothly translate into commercial manufacturing.

What do you need?

A visual identity. We need a logo, some kick-ass cards, letterhead, and envelopes. The tone of these items will echo throughout all correspondence and materials that represent the business.

Who Is Your Audience?

Pretty broad. We do business with both large established companies as well as brand new start-ups that are completely unknown.

These materials need to project confidence, capability, and creativity, and show a little bit of irreverence in the process.

Requirements

We Like These Examples

Some operative words to help guide the logo & business card effort are clean, contemporary, and impactful. Not overly ornamental, embellished. or "cartoon-y".. We like a clean aesthetic. Strong visual metaphors are encouraged that play off the shape of an insect swarm cloud.

We Absolutely Must Have

Name of the business is swarm id. The id is an acronym for "industrial design". We've previously separated these terms with a period (swarm.id) in some of our early branding efforts, but this is not a requirement. Some degree of separation between the two is needed so that the words "swarm" and "id" don't all mush together into a strange sounding name like swarmid..

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