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Business Info

Business Name

EYEBUS

What do you do?

We take eye tests to children in their schools. Via this simple route we ensure a far higher take up of eye test services which can catch eye issues and other illnesses early.

What is the exact name you would like in your logo?

EYEBUS - eyecare for pupils

You'll receive designs for biz cards, letterhead and envelopes.

Yes we require all of the main elements listed, but would also like to see how the logo and corporate colours would look all over a bus ( Greyhound bus style) and on a polo shirt uniform for staff

Target Audience

What is your industry?

Opthalmic Testing - eye tests for kids

Describe the target audience for your logo and stationery

Target Audience is a combination of Head Teacher / School Principals and parents of the children at these schools. The aim is to project an image that shows that we are professional and serious about eyecare in order to ensure we can secure bookings at schools ( for the bus to turn up ) , but that is also fun and light in order to ensure it is not a turn off for the school kids who will actually use the service. Our difference is that we take the service to the kids - at school, so mum does not to bother taking them out of school or her time off work etc. And we will also make a donation to the school for each child eye tested.

What 3 things would you like to communicate to your audience through your logo and stationery?

Confidence, fun, yet professional. An obvious direction is a link with an eye Our slogan is eyecare for pupils, being a pun on pupils in the eye and at school !
( Note : we only test, we will not be dispensing glasses to those that need them - rather we will send kids to a local opticians)

Style and Concept

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

We are looking for a logo that encapsulates what we do - eyecare for pupils. So we like logos that match this ideal - eg Burger King where the logo is a burger.

What colors do you want to see in your logo and stationery?

No colours are mandatory from our point of view but we want something bright and clean and that will work well painted all over a big bus.

What colors do you NOT want to see in your logo and stationery?

Dark, dull ones

What adjectives should best describe your logo and stationery?

innovative but caring. Professional but fun.

Where will your logo be used (print, website, etc.)?

logo will be used on headed paper, business cards, posters in schools and to parents plus on the bus itself.

Do you have additional info or links you want to share?

A strong visual identity will be very important to the project

Materials

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