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LET ME TELL YOU ABOUT US:

SDH is a research company that will provide best practices for corporate compliance and operations functions. The areas covered will be varied, so no specific emphasis is needed in the logo design.

HERE IS WHAT WE NEED:

Because of our audience (very well educated, older, serious), we need to look serious, but we want a level of "professional, sophisticated hip-ness" as well. Controlled spunk, maybe.

We need a logo that can pivot off the "sawdust hill" theme or simply "font-ish" looks. Simple and clean is better than elaborate. From the logo, we need a business card format, letterhead and envelope format and the accompanying color palette (for future use).

OUR TARGET AUDIENCE IS:

Outside counsel (at law firms), inside counsel (senior lawyers who work within corporations) and senior IT and financial officers.

WE LIKE THESE DESIGNS:

We like the simplicity of alltop.com, the colors and hip-ness of electricpulp.com and gotvoice.com.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

No primary colors, no swooshy, Illustrator-twistings or other software tricks. Simplicity, taken to an extreme, becomes elegance. That's the mantra and what we are looking for.

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