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Business Info

Business Name

Samson Concrete Construction Inc.

What do you do?

We are a commercial contracting company specializing in reinforced structural concrete. We do work in the commercial sector - industrial, institutional, medical, retail/restaurant.

We have been established in the area for over 20 yrs and have a history in the industry that spans multiple generations.

What is the exact name you would like in your logo?

Samson Concrete

What pieces of stationery do you need designed (biz cards, letterhead, etc.)?

Logo, business cards, letterhead.

We are primarily looking to update our logo and in turn our business cards. We would like to have an electronic version of our logo that we could use on letterhead, proposals, envelopes and vehicles.

Target Audience

What is your industry?

Commercial and industrial concrete construction for both the public and private sectors

Describe the target audience for your logo and stationery

Our target audience would be commercial clients, project owners and especially general contractors looking to hire us as a sub-contractor.

We are in a competitive industry and would like to separate ourselves from the competition

What 3 things would you like to communicate to your audience through your logo and stationery?

We would like to separate ourselves from the competition. We prefer to go after more specialized work - work that can't be performed by just any concrete contractor. We take pride in our work and provide a higher level of quality, professionalism, expertise and ability to provide a better finished product.

Style and Concept

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

We are providing our original logo/business card, but we are open to different ideas. You can either work off what we have and make it stronger (not necessarily more muscles!) - this is originally what we were thinking; or come up with something completely new.

In our current logo - the plumb bob represents accuracy and the hammer, strength and endurance.

What colors do you want to see in your logo and stationery?

Black/White/Gray... Possibly Gold

What colors do you NOT want to see in your logo and stationery?

everything else

What adjectives should best describe your logo and stationery?

Clean, strong, crisp, simple, professional, impactful, lasting

Where will your logo be used (print, website, etc.)?

Logo will be used for all aspects of the business - print, on vehicles, company shirts, proposals, website, stickers, etc.

Do you have additional info or links you want to share?

More information about our company can be found on our website at

www.samsonconcreteconstruction.com

***We are not looking for cartoonish looking logo or anything with caricatures***

We have been established in the area for over 20 yrs and have a history in the industry that spans multiple generations.
Thank you

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