LET ME TELL YOU ABOUT US:
We are an European start-up, delivering entertaining interactive applications for marketing events. Quite uniquely, our applications are based on robots: robot arms and human-like robots. We conceive and develop these applications within our company.
We want to be identified with robots and we would like interactive entertaining robots to be identified with us. Our robots can perform activities, like challenging humans at football, dancing and drawing portraits.
HERE IS WHAT WE NEED:
We need the logo, which will identify our company and our products (i.e. the robots).
We also need a stationery for the brand name we have chosen.
Arneis is a bit uncommon for a robot start-up, but we like it because of its multiple significance
in our local dialect: arneis is a white wine, arneis points to a tool, mainly for agricultural use and arneis also means little rascal.
We are looking for a logo to reflect our brand identity.
Logos will appear on every piece and bit of our communication (they will be posted on the website, on business cards and merchandise). Logos will also appear on our robots.
The logo should reflect the characteristics of the company (see project brief above) and it should be stylistically simplistic, representing 'interaction', 'fun', 'high technology', smartness and a bit of artistic flair.
OUR TARGET AUDIENCE IS:
Our customers are large companies selling goods and services to mass market. And their marketing agencies.
So, we will talk to people from the marketing/communication industry: marketing managers and their advisors.
We want them to think about us as smart, hi-tech with a bit of artistic flair, solution provider. And above all, they'll have to think about us as THE robot company.
WE LIKE THESE DESIGNS:
- Steve Jobs Apple,
- Michelins Bibendum,
- Calvin and Hobbes
We want the logo to have the bold colors, depth and texture consistent with many of the logos of Web 2.0 community.
Should we actually succeed in business, one day we may want to sponsor our beloved football team, Torino FC, whose colours are dark red (i.e. burgundy) and white. Therefore, it might be reasonable to adopt these colours from now.
Still, this is not mandatory. We are open to other solutions, as long as they are not just black & white.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
It is may be not as strong as "we-absolutely-must-have" but we imagine our logo to be based on a robot/a robot arm (like the logo of Kuka robot maker).
We like colours: we dont want to see any black and white logo, not just for football reasons.
Thank you for your time. We are looking forward to your creative interpretations.
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