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Business Info

Business Name

Rug'It

What do you do?

Rug'It is a commercial and residential cleaning company --- At this time my company cleans CARPET, UPHOLSTERY, TILE & GROUT, and RUGS. However, in the near future I would like to incorporate carpet installation.

What is the exact name you would like in your logo?

Rug'it

You'll receive designs for biz cards, letterhead and envelopes.

I would like a design for business cards and door/car magnets for my cleaning van and pick up truck. Letterhead and envelopes is NOT needed.

Target Audience

What is your industry?

Cleaning Industry and later on installation

Describe the target audience for your logo and stationery

Our target market is middle income households (Over $75k income) with children and pets in Los Angeles and surrounding Orange County areas; A typical client is in the age range between 28 and 54, educated (informed consumer) and interested in maintaining their home clean. We are not the cheapest carpet cleaner so our customer is interested and willing to pay a premium for a high quality provider, certified and interested in home care/maintenance. Also although women tend to call for our services in married households, the husbands are consulted before the final decision...so the design should appeal to both sexes.

What 3 things would you like to communicate to your audience through your logo and stationery?

1) We strive to be tough (Our business name is a play on the word Rugged) and the best; Highest Quality at Affordable Prices
2) We pride ourselves in building lifetime relationships with our clients - we're friendly!
3) We're dependable

Style and Concept

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

I'm open to the following styles: 1) Logo Types: Design is based on the Name/Company, and is written in stylized face type and may include minor abstract elements such as ebay or walmart.
2) Symbol: A symbol, icon, or abstract image to represent my business like apple or bacardi.
3) Abstract: Contains an abstract element to convey an idea or attribute about the organization. Famous examples include Audi or Nike
4) I like most the idea of an Illustrative Design: based on an illustration or an image; Starbucks since it can convey the company name and it's personal/unique logo

What colors do you want to see in your logo and stationery?

I would like to see earth tone colors (if it plays well with the rugged name)...but open. Definitely simple; 1-3 color contrast max...to avoid too many colors. Perhaps colors that remind you of clean like blue or bold colors?? I like the combination of blue and orange (play with it and see how it looks I am open to other schemes as well)

What colors do you NOT want to see in your logo and stationery?

No neon colors; no brown...shades of brown; no purple or shades of purple, no black, grey or pink; avoid pastel colors

What adjectives should best describe your logo and stationery?

unique, alive, NEW, tough (on cleaning services), simple, friendly, and trustworthy.

Where will your logo be used (print, website, etc.)?

Our logo will be on ALL print material, website and social media and internet sites. We want to logo in the following formats: .eps, jpeg and .psd.

Do you have additional info or links you want to share?

For more information about our mission, business and services see our website:
1) www.rugitcleaning.com
For pictures, current flyer and testimonials check out:
2) http://www.yelp.com/biz/rugit-cleaning-l...
3) http://www.facebook.com/pages/Rugit-Clea...
4) http://maps.google.com/maps?hl=en&gs_sm=...

WE DO NOT WANT A LOGO SIMILAR TO OUR CURRENT LOGO (cleaning guy) ENCLOSED IN THE LINKS OR FILE BELOW because we want to expand into other services in the future; PLEASE NO LOGO THAT SCREAMS CLEANING SERVICES...SOMETHING NEUTRAL (I like the idea of a logo that defines our cleaning services AND installation but depends on how "simple" that can look). Please submit all original WORK.

Materials

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