LET ME TELL YOU ABOUT US:
We buy rural undeveloped land from people who have owned the land for several years and have not done anything with it. We take care of all the paperwork and hassle to make the transaction very simple and with no banks or realtors. Our target market is an older generation that is retiring soon and they don't know how to get rid or their unwanted land. One of our biggest obstacles is trust. We don't go and visit with the people and it is done all over the phone or mail/internet so it is important that we come across as very reliable and trustworthy. We need to avoid anything that looks like a scam.
HERE IS WHAT WE NEED:
We need a logo and stationary that promote trust and reliability.
OUR TARGET AUDIENCE IS:
Over 55 years old that is thinking about retirement. They are land owners that have not done anything with the land for years. The are predominantly male.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
We like the colors blue, brown and green because of the feeling they put off but we are not totally sold on them either.
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